1. Back to concerns about questionnaires: Potential Response Bias – People might tend to answer in a certain way that’ll produce unintended effects. e.g. Social Desirability: In the Burrito Kingdom, every citizen might feel pressured to report that they like burritos. Solutions: Word questions as neutrally as possible; Assure the Ss’ anonymity; Forced-choice approach, items ofContinue reading “Class #8: Questionnaire and Sampling”